Workshop: So you have a mailing list. What’s next?

Setting up a mailing list with a landing page and a welcome email is harder than it first appears. Well done for getting this far!

Next you need to keep sending out those campaigns, but that takes time, effort and hitting the ‘send’ button on a regular basis. How do you keep going and keep improving your results over time?

Three key problems you need to overcome once you have a mailing list
  • Losing momentum…which may mean you give up email marketing completely
  • Not knowing what to put in your emails
  • Not improving your opt in, open and click rates over time
The actions you can take to improve your email marketing once you have a list
  • How to never be stuck for what to write in your emails
  • How to make sure you get results from your email marketing, rather than it being just another job on your ‘to do’ list
  • Ways to steadily improve each aspect of your email marketing over time  – more subscribers, more opens, more clicks, more sales
Fixed everything above? Here’s what to do to keep growing
  • Breaking your list down into smaller segments or groups – when, how and why you might like to do this
  • Simple automations you might like to add to your list
  • Ways to prepare email content in advance, so your marketing doesn’t stop if you get busy or ill.

This workshop replay is available now inside the Speedy Email Marketing Club.

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